Design delivers donors
The Smith Center for the Performing Arts, Development Brochure and Print Materials
The Smith Center was developed to give Las Vegas a world-class performing arts center – the first of its kind in the state of Nevada.
After being retained to create a package for new donors, we designed a development piece to mirror and reflect both the architecture and impact of the project. The overall design concept was based on simplicity and restraint. Bold images help capture the powerful emotional impact of the performing arts.
Not only did the effort raise $19 million for the center, it helped secure seven “Founding Donors” at the $1 million level.
Since then, the Smith Center has been home to performances from Willie Nelson to hit Broadway plays and musicals – giving the city an invaluable addition to its reputation as the “Entertainment Capital of the World.”